Professional Web Design Generates Leads
June 7, 2010
When searching for your next web design, keep in mind the cause and effect equation of an effective business website. Three elements are incorporated into your web design: the graphic design, the content and the search engine optimization. These three elements, while needing to stay in balance need to serve the primary cause of the web design: to generate sales leads.
One of the most common web design errors businesses can fall prey to is the graphic design masterpiece: a Flash website. These web designs are remarkable for the attractive graphics and moving imagery. However, they fail to fulfill the first cause of sales generation in that, due to the text content being incorporated into the picture, the search engines do not see any text, much less any keywords. Flash websites derive the majority of their traffic from people finding the web address on the business’ print material – wasting a business’ ability to leverage the tremendous marketing power of the Internet to reach new markets through high search engine ranking.
Balanced graphic web design uses Flash, videos and images to lead the visitors eye to the marketing text. Without the use of keywords in the web design, and not just in the image’s alternate text tag that notifies the search engines what an image is about, a web page is virtually invisible to the search engines.
For effective marketing web content the three prime rules are:
- Include keywords in your content and subheadings
- Market your products or services on the benefit customers receive and
- Always place a clear call to action.
You can test your marketing effectiveness by keeping close tabs on the ratio of web visitors visiting key pages to leads generated. Even though the Internet provides seemingly limitless quantities of free information, you can leverage your niche market experience and create an report with unique information based on your insight and experience and trade that information for contact information.
The third leg of the marketing stool is search engine optimization (SEO). One rule of thumb is that if the web design company offers SEO as an option, they do not realize what a key role SEO has in generating sales leads. SEO does not directly generate leads, however, without SEO your web design investment will have a paltry return because the search engines will not rank it high for the keywords in your market.
For your balanced professional web design needs, contact IMCD Web Design. We have the perfect blend of graphic design, web content and SEO so your online marketing investment starts returning sale leads to your business.