Cut To The Chase Web Design
August 30, 2010
A successful real estate web design addresses two competing desires: the web visitor’s intent to quickly view property or homes for sale and the real estate agent’s desire to capture web visitor contact information. If superb search engine optimization and marketing steps have brought web visitors to your real estate website, too many navigation steps (or mouse clicks) can undermine your marketing.
In a good real estate web design, two mouse clicks to the information is generally the limit before visitors bounce off to another website or web search. IMCD Web Design, with the experience of creating web sites for real estate agents that consistently bring in sales leads, has found the balance between customer satisfaction and the agent’s high return on web design investment.
In online real estate marketing, clients often spend 75% of their time searching for property and real estate agents – so in a typical home buying cycle, six weeks are spent looking online and then two weeks with an agent with the clients highly refined search parameters. This means that the client may be using the real estate agent’s website for searches for five or six weeks before they contact the agent to go visit properties.
Successful contact gathering methods center on providing market updates and ongoing information, such as through a real estate blog, rather than forcing users to sign in before accessing properties. Part of this market adjustment is driven by an agent’s competition with real estate websites that are simply property review portals that do not offer real estate agent services, but exist only to collect online advertising revenue. They use property listings simply to drive traffic, not as their primary business purpose.
IMCD Web Design offers real estate website design packages that position Realtors to be very competitive in their local markets against national chain websites and home listing directories that offer no services. Our market-tested web designs have a “triple crown” track record of high search engine ranking, graphic design that attracts and keeps visitors attention and web content that leads to successful harvests of visitor contacts.
If your real estate agency is looking for that competitive edge in your market, contact IMCD Web Design for that professional real estate website that will put you on the Internet map and generate a consistent stream of sales leads for your business.