Ten Profitable Real Estate Blogging Tips
November 1, 2010
Your real estate blog can vastly improve its sales lead-generating ability by using these profitable marketing techniques used by top non-profit fund-raisers.
Blogs integrated into your business website add content to your site, alert search engines to your new content, and bring your blog traffic to your site.
Since “time is money”, asking for a potential client’s time to read your entry uses the same selling principles as asking for a patrons donation.
- Use captivating headlines, if you see a headline that grabs your attention, keep it and modify it for your use.
- Focus your entry on a particular market segment and address their particular housing buying or selling needs. Don’t try to be all things to all people – that’s called writing a book. Blog entries are well-suited for reaching your short-attention span, specific interest, online market.
- Following on #2, outline and schedule a series of articles by defining different markets (by buyer, seller and/or area of town) and client benefits for each market.
- Illustrate your real estate successes with detailed stories, help your audience identify with your past clients. One great story is more effective than three general stories.
- Show results from your past selling performance. People buy and invest with proof of a successful track record and show more trust in businesses that measure and track their performance.
- Introduce any call to action in the first paragraph and reinforce it at the end. Remember you are dealing with what amounts to an Attention Deficit Disorder readership – many read the beginning and end of the article.
- Bolding the sentence that carries your major point makes sure your reader’s eye is arrested in their fast travel from article beginning to finale.
- Occasionally use the PS at the end of your blog entry – habit and the curiosity factor make the postscript one of the most read parts of any letter or blog article.
- Develop your own real estate online community of local appraisal, home inspection and mortgage experts that you “converse” with or quote in your entries. This can have a secondary benefit of opening guest blog opportunities that draw traffic to your real estate website.
- Build your case for the timeliness and homeowner’s benefits of buying or selling at this particular time – don’t let national financial trends eclipse the reality of the benefits currently available in your real estate market.
Contact IMCD Web Design for your real estate website complete with a real estate blog. You do not need to be technically proficient to transfer your real estate skills to blogging – we consistently help our real estate agent clients quickly adapt to using their new real estate blogs as effective market expanding tools.