Real Estate Websites – Your Bully Pulpit

February 8, 2010

Real estate websites are your “bully pulpit” as Teddy Roosevelt called the presidency. It is your information-rich site that, in selling properties and the attractions of various neighborhoods, sells your real estate services.

A major turning point in marketing is seeing your services as your customer sees you, not how you perceive yourself. When soliciting testimonials from clients to add to your Realtor website, get a frank assessment – it can give you the direction that not only improves your performance, but spur a marketing angle that can set you apart from your competition.

One of the top rules for marketing and adding content to your real estate blog is “never assume your audience knows what you know”. As an experienced professional, real estate sales to the first-time home buyer may often seem like an exercise in belaboring the obvious. However, feedback to the different Realtor associations all point out that more educational material on real estate websites is wanted, not less.

Make sure your real estate website carries over the message of availability you convey in person. Certain real estate websites reviewed in marketing the agent’s popularity and busy sales schedule understated the “Call me anytime” message. Your website is your pulpit to show how available you are and every page reinforcing the message to your website visitors that you welcome their calls, emails or inquiries.

Accentuate your desire to connect with them by telling them the best ways to contact you. In reality, every way is most likely the best way, however, by listing the way the potential client feels most comfortable contacting you, you push the right marketing button.

Tell potential clients what real estate service to expect from you – if part of your website reads like their autobiography, human nature being what it is, your website visitors will find you very intelligent.

All these real estate website marketing tips may seem like obvious items, however, successful lead generation depends on replacing every “I don’t know how to or what to do” obstacles with the sense of “oh, that’s easy”.

IMCD’s semi-custom real estate website designs include a full array of guides and checklists covering many aspects of the home selling, mortgage and home buying experience. The integrated real estate blog option allows agents more freedom to easily post entries that go into depth on any area of the property transfer process. For your attractive and effective bully pulpit, contact our real estate website developers and get started.

What Is Your Real Estate Website’s Marketing Pitch?

January 10, 2010

Does your real estate website‘s marketing pitch need a tune-up? In a competitive economy such as real estate sales, your marketing pitch is the item that helps you stand out. In the online market place, you need two marketing pitches – one to the customer and one to the search engines.

To market to the home buyers and sellers, your real estate website‘s marketing pitch should explore all the ingenious ways that you solve their problems.

Marketing Principle #1 is “Love your customer”.

Your web visitors read your web page content to see if you are putting their real estate needs first. If you give your customer what they want, then real estate referrals and warm sales lead generation benefits flow from the advantageous relationship.

To “market” to the search engines, the discipline is to keep your marketing pitch divided up so a different web page addresses one of your markets. Do not rely on your home page to pitch to sellers – who want the best price, buyers – who want the lowest price for the nicest home, and investors – who are looking at the real estate sale from a whole different perspective.

Keep your marketing pitch on the home page to those benefits everyone in the real estate market wants: top notch communications, comprehensive knowledge of the residential and/or commercial market – whatever your market niche is, and guidance all the way through the closing process.

Part of your search engine strategy is following Marketing Principle #2:

Know your competition. Check your competitions’ websites to see if there is keywords or markets you have overlooked or could market to better. Late entry to market can be a benefit to a real estate agent’s website, since the market positioning and keyword usage can take into account all the successful strategies at play in the online real estate marketplace.

Place your real estate website order with IMCD Web Design and take that beneficial step towards establishing your powerful online real estate marketing presence. Our web designers work with you to create the best keyword strategy and content presentation to get your website ranking on the search engines and generating home buyer and seller leads.