Web Design Empowering Real Estate Agents
September 7, 2010
Many real estate agents want a professional web design that allows them to post material without needing to know HTML coding or buy a professional web design software. IMCD Web Design has semi-custom real estate websites that allow maximum control to real estate brokers and agents. Three areas can be set up in the web design that can be controlled through a browser connection – no new software or training needed.
The first option is an integrated blog that fits in with the graphic design of the website. A blog offers many search optimization benefits as well as allowing Realtors to post images of property and homes, blog entries addressing any news and information in the local and national real estate market – and all the information is automatically archived in a way that makes it very easy for website visitors to quickly find the information that interests them.
The second option, that complements an IDX integration, is a featured property module that allows real estate agents to post more pictures and more in-depth property information on their website. No need to drive traffic away from your real estate website to someone else’s website to see your property listings! As easy as checking email online, you only need a username and password to log in and then upload pictures and content from your computer. A very Realtor-friendly web design.
The third option that especially helps brokers and large real estate companies is the agent listing option. Similar to the featured properties module, this one allows brokers to easily maintain and promote their online roster of agents. As new agents come on board, the broker simply logs on their real estate website through their browser and uploads any pictures and background information on their sales team – no need to add an extra hurdle of getting the webmaster to maintain your agent list!
IMCD Web Design, recognizing that time is a precious commodity for real estate agents, creates web designs that are the most robust and user-friendly so you can have both professionalism in the web design and user friendliness for real estate agents’ ability to control a large amount of their website’s content. This web design empowerment means that agents and brokers can quickly adjust their websites to changes in market forces or company’s sales force line up.
If you feel like you have lost control of your real estate website, contact IMCD Web Design about our various web design packages that put you back in the driver’s seat of your online marketing.
What Is Your Real Estate Website’s Marketing Pitch?
January 10, 2010
Does your real estate website‘s marketing pitch need a tune-up? In a competitive economy such as real estate sales, your marketing pitch is the item that helps you stand out. In the online market place, you need two marketing pitches – one to the customer and one to the search engines.
To market to the home buyers and sellers, your real estate website‘s marketing pitch should explore all the ingenious ways that you solve their problems.
Marketing Principle #1 is “Love your customer”.
Your web visitors read your web page content to see if you are putting their real estate needs first. If you give your customer what they want, then real estate referrals and warm sales lead generation benefits flow from the advantageous relationship.
To “market” to the search engines, the discipline is to keep your marketing pitch divided up so a different web page addresses one of your markets. Do not rely on your home page to pitch to sellers – who want the best price, buyers – who want the lowest price for the nicest home, and investors – who are looking at the real estate sale from a whole different perspective.
Keep your marketing pitch on the home page to those benefits everyone in the real estate market wants: top notch communications, comprehensive knowledge of the residential and/or commercial market – whatever your market niche is, and guidance all the way through the closing process.
Part of your search engine strategy is following Marketing Principle #2:
Know your competition. Check your competitions’ websites to see if there is keywords or markets you have overlooked or could market to better. Late entry to market can be a benefit to a real estate agent’s website, since the market positioning and keyword usage can take into account all the successful strategies at play in the online real estate marketplace.
Place your real estate website order with IMCD Web Design and take that beneficial step towards establishing your powerful online real estate marketing presence. Our web designers work with you to create the best keyword strategy and content presentation to get your website ranking on the search engines and generating home buyer and seller leads.